Get Online VotesCadbury Bunny Tryouts are back! But this year Cadbury is doing their first-ever bracket-style competition where YOU help choose the winner. Enter by 2.26.24 for a shot at: $7,000 Grand Prize, plus cash prizing starting in Round 1 with the 32 semi-finalists and a starring role in the 2025 Cadbury Bunny Tryouts commercial
How to Enter: compose a new non-offensive or non-abusive post on Instagram that includes:
- a single photograph or video your pet dressed as the Cadbury bunny
- your pet’s story
- why they should be the 2024 Bunny
- hashtag #CadburyBunnyContest
- tag @CadburyUSA in the photograph/video
- Entries made using the Instagram Story functionality are not eligible.
Eligibility: residents of the fifty (50) United States (excluding Puerto Rico) and the District of Columbia, who are eighteen (18) years of age or older at the time of Promotion registration
Entry Dates: February 20, 2024 – March 23, 2024 at 11:59 pm ET. Entry Period is February 20-26
Entry Limit: one entry per person
Phase 1 – Promotion Entry Period: Begins February 20 and ends at 11:59:59 PM ET on February 26
Phase 2 – Semi-Finalist Judging Period: Begins February 20 and ends at 11:59:59 PM ET on February 29
Phase 3 – Public Voting Period: Begins March 11 and ends at 11:59:59 AM ET on March 23
Limit of one unique Entry per pet, per person/Instagram Account, throughout the Promotion Entry Period.
See rules for entry requirements.
Semi-Finalists Judging Criteria: 30%: Relevance to Promotion theme (showing off your pet in bunny ears); 30%: Creativity; 40%: Cadbury Brand appeal.
During the Public Voting Period, Sponsor will post the Semi-Finalist Entries to its Instagram Account in a five round bracket-style voting contest, where two Semi-Finalist Entries are matched, in Sponsor’s sole discretion, and the one Entry with the most valid votes at the end of the Round moves to the next round. Each voter may vote one time per day per Matchup during the Voting Phase.
A person may not vote on behalf of another person. Subsequent votes per Matchup during each Round by a single voter or Instagram Account will be disqualified. Votes intended to impact the integrity of the voting process as determined by Sponsor in Sponsor’s sole discretion are void. Payment or other consideration in exchange for votes is prohibited and if a Semi-Finalist does provide, or is suspected of providing, payment or other consideration in exchange for votes directly or indirectly, he/she will be disqualified.
Sixteen (16) Round 1 Prizes: Each winner of a Matchup in Round 1 will receive $100 in the form of a check to be made payable to the winner.
Eight (8) Round 2 Prizes: Each winner of a Matchup in Round 2 will receive $200 in the form of a check to be made payable to the winner.
Four (4) Round 3 Prizes: Each winner of a Matchup in Round 3 will receive $400 in the form of a check to be made payable to the winner.
Two (2) Round 4 Prizes: Each winner of a Matchup in Round 4 will receive $800 in the form of a check to be made payable to the winner.
One (1) Grand Prize: The one winner with the most votes in Round 5 will receive all the following: The opportunity to have his/her pet featured in a television commercial; and a check in the amount of $5,500.
The winning pet featured in the potential Grand Prize winner’s Entry must be able to perform for the camera and remain reasonably stationary (as determined by Sponsor in its sole discretion) in front of production crew cameras while wearing real bunny ears (i.e., physical bunny ears that are not virtual or photoshopped). The winner and winning pet also must be available to film the commercial on a date and time, as selected by the Sponsor, sometime during 2024. If the selected potential winner’s pet is unable to perform (as determined by the Sponsor in its sole discretion) or is unavailable to film the commercial on a date determined by Sponsor, then the potential winner will be disqualified and the other Entry that was included in the Matchup for Round 5 will be selected as the potential winner. If the winner’s pet is unable to sit for the commercial, then the potential winner forfeits the entire Grand Prize
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